Customized, Accurate Analytics
Web analytics tools are only as good as their implementation. No matter the tool, it will be less effective minus an effort at customizing the tool to fit your company’s business needs.
A generic implementation may provide some rough measures, but those measures may well be inaccurate or without adequate context. We believe “generic” analytics are of little real help to digital marketers. Deprived of customer insight, digital marketers are left to rely on guesswork.
We can deliver customized, accurate analytics for your organization, including:
- Custom Key Performance Indicators
- Custom path and scenario analysis
- Custom tags creation
- Custom reports highlighting key behaviors that lead to conversion
- Delivery of custom insights during analysis