Conversion is often defined as the moment when a prospect becomes a customer. Simply put, it is really the “purpose” of the web site. Web, mobile and social analytics provide data to help understand customer behavior, customer preferences and how to craft offerings to best suit their needs. But digital assets (web sites, mobile sites, even apps) nearly always have a particular goal that needs to be met in order to be considered a success. The goal could be to sell more products or services, become more efficient in your processes or to build awareness for off-line purchase.
With conversion as the ultimate site goal, we make sure your web and digital analytics are focused on measuring your visitors’ progress towards, and completion of those goals.