Technology Leaders - Leveraging web analytics

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  Consumer Brand
By working closely with brand managers, we're helping this household-name brand understand the way its users interact with Flash modules as well as throughout their suite of branded sites. Careful data modeling results in meainingful insights about name recognition and retention. Rather than working on discrete engagements, this client chose to engage us on a retainer basis.
  Health Care Insurance Provider
We've configured WebTrends to report in detail on multiple business-critical portals that serve this company's providers, members and employees. Going well beyond visits and page views, their reports provide insight into specific transactions by specific individuals and whether those transactions were successful.
  Travel
With billions of page views a year, this travel portal needed to rely on both robustness and accuracy. Technology Leaders wrote unique scripts and memory conservation schemae in order to maximize accuracy and efficiency.
  Third Party Integration
Technology Leaders performed an end-to-end integration between WebTrends and one of its email marketing partners, Exact Target. Deploying our knowledge of both platforms, TL organized the right part numbers from each partner, managed liaison with marketing stakeholders and made sure the information was passed properly from multiple data sources on through to a sophisticated reporting interface.
  Business to Business
This catalog publisher needed to deliver detailed web usage reporting to thousands of its clients thorugh its proprietary Extranet. In order to provide the underlying tracking, databases, and calculations, TL has developed a unique XML-based interface to their WebTrends warehouse, allowing for flexible retrieval of large volumnes of detailed web usage metrics.
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