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Consumer Brand
By working closely with brand managers,
we're helping this household-name brand understand the way its users interact with Flash
modules as well as throughout their suite of branded sites. Careful data modeling
results in meainingful insights about name recognition and retention.
Rather than working on discrete engagements, this client chose to engage us on a retainer basis. |
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Health Care Insurance Provider
We've configured WebTrends to report in detail on multiple
business-critical portals that serve this company's providers, members and employees.
Going well beyond visits and page views, their reports provide insight into
specific transactions by specific individuals and whether those transactions
were successful. |
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Travel
With billions of page views a year, this travel
portal needed to rely on both robustness and accuracy. Technology Leaders
wrote unique scripts and memory conservation schemae in order to maximize
accuracy and efficiency. |
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Third Party Integration
Technology Leaders performed an end-to-end integration
between WebTrends and one of its email marketing partners, Exact Target.
Deploying our knowledge of both platforms, TL organized the right part numbers
from each partner, managed liaison with marketing stakeholders and made sure
the information was passed properly from multiple data sources on through
to a sophisticated reporting interface. |
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Business to Business
This catalog publisher needed to deliver
detailed web usage reporting to thousands of its clients thorugh its
proprietary Extranet. In order to provide the underlying tracking,
databases, and calculations, TL has developed a unique XML-based
interface to their WebTrends warehouse, allowing for flexible
retrieval of large volumnes of detailed web usage metrics. |