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| Our Vision We are a web analytics consulting company. Our focus allows us to concentrate deeply on making our clients successful with their web analytics tools. Our consultants combine superior knowledge of web analytics technology with more than enough business experience to make sure the tools deliver their utmost. Our goal is to be flexible and very, very knowledgeable. The tool we work with most is WebTrends. |
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| Our History We were founded in 2002 by (alphabetically) Andrew Edwards, David Millrod and David Smith. Each partner brings more than a decade of excellence in internet disciplines and more. We've been partners with WebTrends, and resellers of their products since 2003. We've implemented hundreds of projects with their tools. In 2007 we added Web Analytics pioneer Rand Schulman as our Chairman. We're located in Midtown Manhattan at 230 Park Avenue. |
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| Andrew Edwards A founder of the Web Analytics Association, Andrew is a Managing Partner at Technology Leaders. He was formerly President of Renaissance Multimedia, a web development company. At Renaissance, Andrew won Deloitte and Touche Fast 50 Awards for New York and Fast 500 Awards nationally. His background is in electronic marketing and graphic design. |
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| David Millrod David is a Managing Partner at Technology Leaders. He was a senior manager at marchFIRST/USWeb, leading web development, infrastructure and Quality Assurance for large integrated web projects. He designed Sprint's internet performance management system. During his nine years at Morgan Stanley, David designed the company's first Network Health Report using statistical and expert analysis. |
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| David Smith David is a Partner and is Director of Technology at the firm. He has been a leader in devising analytic frameworks for network computing since 1977. He developed tracking and scenario analysis for Insurance.com as they began their web-based business. More recently he has developed our analytics tool, TL Alert. David has written several articles in system administration journals. |
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