The premise of online advertising is not just that people see ads like they do in print, but that the effectiveness of the ad is supposed to be directly measurable. Based on measurement using web analytics, the enterprise can model customer behavior and plan future campaigns – at least that is how it’s been sold to us all. But what happens when the measurement process is so truncated as to become almost a parody of measurement? Who wins the race when we just stop at the beginning like a balky thoroughbred refusing to get out of the gate?

Continued >

Andrew Edwards joined a panel of web analytics industry pioneers at Digital Velocity to discuss the value of tag management. Andrew spent a few minutes with Tealium to define “convergence analytics” — his new initiative with fellow web analytics pioneer Rand Schulman — and to expand on the benefits of tag management.

One of the biggest challenges in digital marketing and web analytics today is the costly and time-consuming task of managing all of your web page tags (JavaScript snippets) that online marketing vendors require. Tag management enables e-commerce marketers to easily deploy and manage their mission-critical online solutions on their own without ongoing IT assistance, and without JavaScript expertise.

Join Andrew Edwards, CEO at Technology Leaders  and Erik Bratt, VP of Marketing at Tealium at a FREE one hour webinar on Thursday, November 1st (Please note NEW DATE!) 2 pm ET/11 am PT  REGISTER

Learn why leading brands are adopting this new technology to help increase marketing agility, reduce costs, improve website performance, improve vendor selection and even protect consumer privacy.

Speakers will discuss:

• what tag management is and how it works
• the seven benefits of using a tag management system
• the latest trends around tag management
• case studies illustrating the benefits of tag management for retailers