Technology Leaders provides one key service — web analytics technical expertise — in two important ways.

We can audit, plan, create tags, configure, test and verify either part of or all of the analytics efforts for even the largest of global enterprises. Our team is expert in all major vendor offerings and we handle everything from version upgrades through complex migration of data to internal data collections systems. Often the technical expertise we provide is unavailable internally and only sporadically available from the vendors themselves.

1. Via Individual Project
For individual projects, we work on a time and materials basis, customizing each engagement to fit your needs. Typically we will devote considerable time in the sales process to understand your needs so that once the project begins, our learning curve about your specific environment has already been completed. We then concentrate on working closely with your stakeholders in marketing to develop the report architecture; create the tags needed to collect even the most complex data; develop tools to plug that data into even the most difficult reporting structures; work iteratively to QA and perfect the placement of the tags; and verify the reports for accuracy and meaningfulness. Often we supplement the work performed by digital agencies and other vendors who have partial responsibility for analytics.

2. Via Retainer
Our retainer model provides continuing support for customers who understand that analytics is important not just in brief bursts of activity, but all the time. In a changing web environment, analytics must adapt as well. By purchasing a certain amount of hours per month from Technology Leaders, we provide both technical and best-practices expertise when you call, without additional paperwork or scoping. Retainers can be formulated for any size requirement--from occasional check-in to intensive, continuing involvement at the heart of digital marketing success.

By partnering with major vendors, and by specializing solely on web analytics, we are able to offer deep expertise in all the major analytics tools--Omniture, WebTrends, Google Analytics; as well as ancillary disciplines like data integration, server environments, auditing for accuracy, and training.

Get in touch with Technology Leaders and see how much farther your analytics can go, and how quickly it can get there.