That's what Rand Schulman, a member of our Board, said several years ago about web analytics and web content--and it rings just as true today.

Every part of the enterprise is subject to measurement/evaluation and needs to generate ROI. And the company's web site(s) are no different. In fact, as more business emphasis is put on the web site, mobile applications and social media, their collective overall importance the organization increases greatly. Which means that measurement and evaluation of web sites, mobile traffic and social media becomes that much more critical.

At Technology Leaders, we often hear that a company "already has web analytics" and in the strictest sense this may be true. But is it a check-mark on a list of to-dos, or is it a focused, evolving initiative commensurate with the importance placed on the site itself? In many cases a web analytics tool, while technically "in place", offers only a small portion of the value needed in order to make critical business decisions that directly affect the company's bottom line.

And if so, which campaigns using which attribution model? Are the conversion events (or Key Performance Indicators) well defined and truly measurable? Is the underlying tool and technology carefully deployed for accuracy and reliability? Are tags properly written to capture the right data? Are the right reports getting to the right people? Are the right devices accounted for in your mobile tracking strategy? Is the relevance of the reporting clearly understood? Is there in place a virtuous cycle of improvement that allows your organization to harness the power of web analytics to increase profit and web site ROI?

Web sites and mobile content cannot be meaningfully improved, and audiences cannot be meaningfully addressed without understanding user behavior. And user behavior cannot be measured without a well-planned, well-deployed, well-supported web analytics effort.

Technology Leaders is your partner for achieving ROI with web analytics. Our years of experience allow us to understand the possibilities--as well as the pitfalls--of web analytics in a way that cannot be duplicated by taking a class or relying on the tool vendors' advice (remember, many times the vendor's goal is to fit the customer to the tool rather than the other way around). And often, internal resources are scarce or impermanent.

• understand web analytics best practices
• audit and understand your current web analytics deployment
• define KPIs in facilitated sessions with Technology Leaders
• get even the most complex measures tagged and properly deployed
• enjoy clear, targeted reporting that goes well beyond generic offerings
• analyze and understand reports for actionability
• engage in a repeatable process of customer reach, engagement, conversion and retention (for upsell)

Technology Leaders has been helping large and medium enterprises achieve better web ROI with web analytics (and more recently, mobile analytics and social media tracking) for almost ten years. We can make sure your web analytics gets on the ROI track and stays there.

Contact Technology Leaders to find out how we can meaningfully improve your web ROI with web analytics, mobile analytics and social media tracking.