Digital Analytics Papers
Web Analytics Best Practices: Trusting the Numbers
If your organization expects to make decisions based on data, then the data must be perceived as useful. How often has your group put off changes because someone “didn’t trust the numbers”?
In Web Analytics Best Practices: Trusting the Numbers, we’ve outlined the two most common ways analytics data becomes under-utilized in the organization:
- lack of understanding
- technology errors
Learn how these two roadblocks can be overcome.
Web Analytics Best Practices Guide: Process and Control for Analytics
Digital properties cross all channels today. Does it even make sense to separate the digital measurement process from the process of the organization itself? Some companies have not yet asked that question.
The most important factor in creating any process — and controlling it — is to break it down into manageable units.
Download Web Analytics Best Practices Guide: Process and Control for Analytics to learn how you can build and control a repeatable process by:
- Defining
- Deploying
- Coding/Documenting
- Testing
Web Analytics Best Practices Guide for Analytics Strategy
The Web Analytics Best Practices Guide for Analytics Strategy was created to help you identify the roadblocks that organizations face in getting value from Web Analytics.
Download Web Analytics Best Practices Guide for Analytics Strategy to learn:
- the 5 characteristics of the Data Driven Organization
- why it’s essential to focus on the Bigger Goal
- how to approach your Key Decision Points