@ iMedia Connection (3)

Pay Walls and No-Track Widgets
Andrew Edwards  |  January 25th, 2011

I was hoping the Tea Party would beat me to it, but it appears they have missed the bit about the Federal Government seeming to force browsers to add a “don’t track me” option into their list of options; and about how my favorite browser, Firefox, has apparently added one. One day I will need to find out how to activate the widget so I can leave it de-activated.
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Tag, You’re “It” (Part 1)
Andrew Edwards  | January 18th, 2011

We need to get a little more tech-y for a moment than usual. That’s because we’re going to discuss briefly the issue of “tagging” as it relates to web analytics and web optimization.
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Android v. iPhone: A Personal Misadventure
Andrew Edwards  |  January 12th, 2011

Putting my Mac bigotry on hold, I purchase the best Smartphone offered by my carrier, which at the time was the Android by Google. If I had waited a couple of days and heard the Verizon/iPhone announcement, this blog post would not have been necessary. But I was in dire need of a Smartphone, and moved perhaps too quickly.
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Who Cares About Net Neutrality?
Andrew Edwards  | January 6th, 2011

As the great cogs of government begin to creak under the burden of a new House Ruler, they also begin to process on our behalf the question of whether the Internet should fundamentally change into Something Else.
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Photography, We Hardly Knew Ye (Couldn’t Help Us with Analytics)
Andrew Edwards  | January 3rd, 2011

Happy 2011 to both digiterati and luddites. I spent the Holiday break trying to pretend I was not worried I’d be outblogged during this fallow period of the year.
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Microsoft “Underdog”: How’d That Happen?
Andrew Edwards  |  December 22nd, 2010

Recently the new Colossus that appears to stride all on line media–Mr. Zuckerberg of Facebook–claimed to be thrilled with his new partner’s “underdog” status. That partner was Microsoft.

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Is Facebook Forever?
Andrew Edwards  |  December 16th, 2010

I will tip my hand on this one:

Remember a little company called “AOL”? And how it was the ten ton gorilla in the on line space in the 1990s?
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In an Age of Wikileaks, Whither Analytics?
Andrew Edwards  |  December 14th, 2010

Now the furor over privacy goes global. With the advent of Assange and crew, the subject of privacy itself no longer has any. The world seems divided between those calling his work terrorism, and those championing him in the name of transparency (especially as it relates to use of our tax dollars).
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3 Ways to Fight Site Abandonment
Andrew Edwards | December 14, 2009

It’s like the Swiffer commercial, where an old sponge-mop is outside a window, peeking in at a housewife who has moved on to better mops, while “Love Stinks” plays in the background.
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5 Reasons Marketers Hate Web Analytics
Andrew Edwards | August 11, 2009

They don’t actually say they hate web analytics. They say it’s necessary. They say it’s an important part of their customer satisfaction delivery mechanism. They say they wish they had more of it, if only the existing web analytics tools were more suited to their needs.
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Why You Shouldn’t Fear Custom Analytics
Andrew Edwards | June 12, 2009

I was talking to a senior marketing friend the other day — he’s been CMO at a couple of major analytics vendors — and telling him about how the enterprise analytics applications (Omniture and WebTrends mainly) often require some level of customization before yielding meaningful results.
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3 Solutions to Common Web Analytics Problems
Andrew Edwards | April 09, 2009

Recently a customer contacted me and said her company was having a number of analytics reporting problems — broken or missing reports, lack of trust in the data, and inability to align new reports with emerging business criteria. “I’d like you to spend a couple of days training our staff,” she told me, “and then they can take care of these things themselves.”
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