@ iMedia Connection (1)

Uptime, Downtime, All Around the World
Andrew Edwards | July 27, 2011

How many times have you bailed on a site because it loads too slow?

How often do you suppose the site owner knows this is why you abandoned?
Read More >

Has Direct Marketing Come Full Circle?
Andrew Edwards | July 22nd, 2011

…or has digital marketing finally come to admit it’s a form of direct marketing?

Either way, the recent announcement that web analytics industry pioneer Rand Schulman is joining the Board of Directors at the Direct Marketing Educational Foundation represents a watershed moment in that organization’s forty-six year history.
Read More >

Does Web Analytics Want to be Free?
Andrew Edwards | July 18th, 2011

We know the meme–that information wants to be free. For the sake of argument, let’s say we buy into the notion that information has volition, even metaphorically, and can “want” something. But isn’t it just a cuter way of saying “People want information to be free for them to use”?
Read More >

Digital Rights, Privacy, Social Media and The Cloud: Cocktail for a Meltdown? 4 Ways Not to Drink the Kool-Aid
Andrew Edwards | July 6th, 2011

Until evidence was presented to me this year at certain digital marketing events, I had long understood the crossroads where agency meets analytics to be not unlike the crossroads where guitar picker meets the devil: legendary, but doubtful and not wholly convincing in its result (except for rare genius).
Read More >

5 Reasons to Join the Web Analytics Association
Andrew Edwards | June 20th, 2011

Yes, I am a founder of the WAA. I formed it with Jim Sterne and Bryan Eisenberg in the far distant past–before Google Analytics! Before Facebook! Before Twitter!
Read More >

One Succeeds, the Other Doesn’t: Two Ways to Move to Google Analytics
Andrew Edwards | June 6th, 2011

Is web analytics giving you a case of “agita” because it’s complicated and not very pretty?

Rest easy. All you need to do is drop a line of Google Analytics code into the header or footer of your page and then…that’s it!
Read More >

Revamp Your Web Analytics in 30 Days
Andrew Edwards | June 10, 2011

Revamp in 30 days? I can almost hear the readers say to themselves: “How can that be possible?”
Read More >

Qualitative v. Quantitative Analytics
Andrew Edwards | May 25th, 2011 at 12:19 pm

Most of the time, if you are at an industry seminar and a “panel” is “debating” an issue, you can rest assured that no great drama will pass as you check and recheck your email to see if anything interesting has come in.
Read More >

Facebook is a Company, not a Platform: 5 Key Points for Marketers
Andrew Edwards | May 10th, 2011

The ubiquity of Facebook would be fascinating enough without its additional centrality to the growing number of companies wishing to market to Facebook users as part of their social media campaign planning.
Read More >

The WebTrends Identity Crisis
Andrew Edwards | April 27th, 2011

I have been serving web analytics customers for about nine years now. Most of that time I have also known WebTrends quite well–as an offering as well as a company. Disclosure: my company is a partner with WebTrends, as it is with some of the other vendors in the web analytics space.
Read More >

More Digital Analytics Articles >>