@ ClickZ (3)

5 Little Known Facts About Google Analytics (and Why They Matter)
Andrew Edwards | Jul 2, 2012

Google Analytics may be “free” to get, but not free to “get right.”
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Top 3 Reasons Why You Need Tag Management Right Now
Andrew Edwards | Jun 18, 2012

How marketers can gain much-needed control over their analytics destiny.
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Too Much Data Means Too Much Data
Andrew Edwards | Jun 4, 2012

Don’t get distracted by what you might get, but focus on what you know you can have.
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Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel
Andrew Edwards | May 21, 2012

The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network.
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Is Facebook Destroying Trust in Marketers?
Andrew Edwards | Apr 23, 2012

The future of data collection relies on broad public acceptance.
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Funnel Automation: Customer Conversion at Warp Speed
Andrew Edwards | Apr 9, 2012

Funnel automation tools offer a practical, programmatic approach that can make the customer’s trip from front door to cash register quicker and more..
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Web Officially Dead: Sources
Andrew Edwards | Mar 12, 2012

How apps, sapps, and mapps are changing the conversion landscape and giving new life to the web.
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The Insight Game and Its Perils
Andrew Edwards | Feb 27, 2012

One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology.
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Missing Persons Alert: Analytics Superhuman
Andrew Edwards | Feb 13, 2012

Companies looking for the caped crusader of analytics are probably hoping in vain.
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