Andrew Edwards has been a leader in the digital communications business since the 1980s when he founded the first desktop publishing department at Donnelley Directory's New York Yellow Pages in 1986. Today he is Managing Partner at Technology Leaders, and an expert in the field of web analytics and digital audience measurement.

In 2003, Andrew co-founded the Digital Analytics Association with consultants Jim Sterne and Bryan Eisenberg; he was on the original board of directors along with Rand Schulman, Seth Romanow and Andrea Hadley, and was liaison between the board and the organization's advocacy committee.

Andrew founded Technology Leaders in 2002. Technology Leaders provides web analytics and web site user-tracking expertise to leading organizations throughout North America and the world. His firm specializes in providing both business and technical skills to serve the complex digital marketing needs of its customers.

After founding the desktop publishing department at Donnelley Directory in the 1986, Andrew was one of the first practitioners in the field of corporate information graphics—providing illustrated graphs to Coopers & Lybrand and numerous print publications from his digital studio in New York in 1990. He went on to create some of the first interactive interfaces in 1991-1993 for an "interactive television" pilot developed by AT&T and Ogilvy and Mather where he worked with Martin Nisenholz (later head of New York Times Digital).

Andrew's digital illustrations were among the first to appear in The Image Bank's stock illustration portfolio and his images were licensed throughout the world. During this period Andrew also taught advanced computer graphics at The Pratt Institute in Brooklyn, New York. He also pioneered the creation of interactive disks for the US Postal Service and Kaplan Testing in the early 1990s.

In 1993 Andrew founded Renaissance Multimedia where he designed and implemented the first web sites for companies like Digital Equipment, Corporation, Canon Digital Video, SoBe Beverage and Andrew Lloyd Weber. In the late 1990s Andrew won both a Fast 50 NY and a Fast 500 National award from Ernst & Young for his entrepreneurship. He successfully positioned Renaissance Multimedia for sale in 2000.

In September, 2001 Andrew witnessed the World Trade Center attacks from his nearby apartment and for a time was displaced due to lack of access to his neighborhood.

At Technology Leaders, Andrew created the firm's web analytics practice and was involved in rolling out this service to hundreds of different customers worldwide. In 2007, he added Rand Schulman, one of the first practitioners of on-demand web analytics and Pelin Wood Thorogood, a senior digital marketing executive, to his Board of Advisers. Andrew also created partnerships with Adobe, Google Analytics, Webtrends, Yahoo! Analytics, TagMan, Compuware, Exact Target and other technology companies that support digital marketing.

Andrew currently writes regularly on the subject of web analytics and digital marketing and is the creator of the "e5o" virtuous digital marketing cycle as well as the "4x5 conversion cube" that compartmentalizes the approach to conversion for different site types in different stages of the customer life-cycle. His articles appear in places like iMediaConnection, Adotas, and MediaPost publications. In 2011, Andrew agreed to write exclusively for online publication ClickZ, in the Experts category on the subject of Actionable Analytics.

He has often spoken and presented at conferences about the latest trends in digital audience measurement and web analytics.

Andrew is also an award-winning, nationally exhibited painter and his work is in numerous private collections.