Technology Leaders http://www.technologyleaders.com | Web Analytics and Digital Marketing Consulting Fri, 17 May 2013 20:47:10 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Reach, Reach, Fail http://www.technologyleaders.com/digital-analytics-2/reach-reach-fail/ http://www.technologyleaders.com/digital-analytics-2/reach-reach-fail/#comments Wed, 08 May 2013 18:33:31 +0000 Andrew Edwards http://www.technologyleaders.com/?p=4734 The premise of online advertising is not just that people see ads like they do in print, but that the effectiveness of the ad is supposed to be directly measurable. Based on measurement using web analytics, the enterprise can model customer behavior and plan future campaigns – at least that is how it’s been sold [...]

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]]> http://www.technologyleaders.com/digital-analytics-2/reach-reach-fail/feed/ 0 Convergence Analytics at eMetrics SF – Monday 4/15 http://www.technologyleaders.com/convergence-analytics-2/the-dawn-of-convergence-analytics-at-emetrics-sf-on-monday-415/ http://www.technologyleaders.com/convergence-analytics-2/the-dawn-of-convergence-analytics-at-emetrics-sf-on-monday-415/#comments Thu, 11 Apr 2013 03:10:43 +0000 TechnologyLeaders http://www.technologyleaders.com/?p=4629 Join Andrew Edwards on April 15 at eMetrics SF. Andrew will be discussing Convergence Analytics. Convergence Analytics: New types of data and a new set of tools created a new class of analysis for the marketer. Big Data, access to cloud computing, fancy algorithms, and unprecedented visualization capabilities have combined into Convergence Analytics. Though still [...]

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]]> http://www.technologyleaders.com/convergence-analytics-2/the-dawn-of-convergence-analytics-at-emetrics-sf-on-monday-415/feed/ 0 3 Ways to Communicate Key Findings in Digital Analytics http://www.technologyleaders.com/digital-analytics-2/communicate-key-findings-in-digital-analytics/ http://www.technologyleaders.com/digital-analytics-2/communicate-key-findings-in-digital-analytics/#comments Tue, 12 Mar 2013 18:05:49 +0000 Andrew Edwards http://www.technologyleaders.com/?p=4421 Many marketers have said they have difficulty getting buy-in from management for digital analytics; and especially analytics reports. And while the marketer may understand the value of these reports, the reports don’t do that much for the organization if no one else gets interested or involved. The problem may not be the reports themselves, but [...]

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]]> http://www.technologyleaders.com/digital-analytics-2/communicate-key-findings-in-digital-analytics/feed/ 0 Data Collection: Deployment and Testing http://www.technologyleaders.com/digital-analytics-2/data-collection-deployment-and-testing/ http://www.technologyleaders.com/digital-analytics-2/data-collection-deployment-and-testing/#comments Mon, 25 Feb 2013 19:08:51 +0000 Andrew Edwards http://www.technologyleaders.com/?p=4384 One of the most challenging parts of digital measurement is getting the data collected properly. You will want both accuracy and relevance in your page tagging in order to accomplish this. No matter what vendor application you’re using to collect clickstream data, you will first need to define your reporting priorities (which means you’ll need [...]

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