The combination of “big data,” access to cloud computing, powerful algorithms, and unprecedented visualization capabilities has created an emerging new class of analytics tools for the marketer.
It’s being called “Convergence Analytics”. It’s the marketing equivalent of “one ring to rule them all.” Though still in its infancy as a discipline, there are many vendors in the market, and their goal is to pull together data sources from multiple touchpoints from the web and beyond. They’re also using advanced data gathering and data regularization strategies to create a correlative dashboard-like experience for the marketer.
Will all of digital analytics look like this in two years? Find out how fast the landscape is changing. REGISTER