Technology Leaders' long experience in web analytics, including its particular focus on marketing analysis inside large enterprises with especially complex online marketing environments, make it the perfect choice for the organization needing to make sure web and mobile marketing analytics are properly defined, deployed and understood.

Its partnerships with major web analytics measurement technology providers help keep Technology Leaders' consulting services at the leading edge of marketing consulting, measurement, strategic planning and web analytics expertise.

Above and beyond any mere "implementation", Technology Leaders takes a personal approach that adds focus and discipline to a data-rich marketing analytics environment. Its unique retainer service allows customers to receive a continuing level of support before, during and after major initiatives, and ensures continuity in analytics even as internal teams may change over time. Many of the firm's customers have relied on continuing support to work their way through especially thorny issues not typically dealt with by tool vendors or agencies that are devoted to disciplines apart from web analytics.

Customers that engage Technology Leaders are at an advantage because we know every project is a custom deployment that must combine web analytics tool capability with the customer's business goals. We take special care to ensure that our starting points are the strategic and business requirements of the customer. This differs from the approach of a web analytics tool vendor, and from that of a typical digital agency. Tool vendors tend to view the customer through the lens of their tool, and try to fit the customer's reporting needs into a set of "features" that are more easily supportable for the vendor. This results often in unsatisfying, even ineffective deployments. Digital agencies tend to view the customer through the lens of their creative work, and try to wrap reporting around their own digital deliverables--sometimes at the expense of accuracy and transparency.

Our focus is to put web analytics to work for the enterprise. We are accustomed to pushing marketing analytics tools to their limits while retaining their integrity from a reporting standpoint. And we are committed to accuracy and transparency in every phase of online marketing data. Technology Leaders customers can take advantage of both unmatched business and technical expertise with a commitment to data integrity and accuracy in a combination that cannot be matched by either vendors or digital agencies. We offer solutions in languages other than English, including French, German and Spanish.