TL's e5o methodology is a best practices outline that defines a repeatable process for success. Not all projects will need to utilize all steps in e5o; also, e5o assumes collaboration between the Customer and their Developers for one of its steps.

e5o describes what we believe are web analytics best practices based on thousands of engagements over the course of nearly ten years in web analytics.

TL deploys e5o strategy in engagements ranging from traditional web analytics through user testing and into social media tracking. e5o enables TL customers to define steps and evaluate the success of any measurement program no matter its goal.

1. Define Drivers (KPIs) - TL provides facilitated discussions with key stakeholders to align business goals with measurement architecture
2. Build Metrics (Deploy Tools) - TL works with analytics tools--by devising report design, tag specs and close support for developers
3. Plan Actions (Analyze & Recommend) - TL delivers the reports needed by the customer and constituents in order to facilitate action-definition
4. Create Changes (w/Agency/Developers) - TL hands off creative to customer and its agencies with an eye towards measureability of changes
5. Measure Success (Iterative Optimization) - TL supplies measurement platform for continuing test of content and success metrics